The 10-Step Home Selling Process in Denver & South Metro Denver

Pricing is one of the most important decisions we will make.

I will analyze your property and compare it with the homes buyers are seeing in the current market.

That can include:

• Recent comparable sales
• Current competing listings
• Pending sales
• Days on market
• Price reductions
• Neighborhood trends
• Property condition
• Lot and location
• Updates and improvements
• Current buyer demand

 

The highest suggested list price is not necessarily the strategy that puts the most money in your pocket.

Our goal is to position your home where buyers see the value and are motivated to act.

Before your home goes live, we want it looking its best.

That does not mean spending money on every possible improvement.

We will identify which projects are worth considering and which ones probably will not provide enough return.

Preparation may include:

• Decluttering
• Deep cleaning
• Touch-up paint
• Minor repairs
• Landscaping
• Lighting improvements
• Furniture placement
• Staging
• Addressing deferred maintenance
• Pre-listing inspections when appropriate

 

My construction management background also helps me identify potential property issues and prioritize the items most likely to matter to buyers.

The goal is not perfection. It is presenting your home in its best possible light without wasting money.

Once your home is ready, we introduce it to the market.

Your home's first impression now happens online, usually before a buyer ever walks through the front door.

Depending on the property and marketing plan, your launch may include:

• Professional photography
• Video
• Property descriptions
• MLS exposure
• Major real estate websites
• Social media marketing
• Email marketing
• Property signage
• Open houses
• Agent-to-agent promotion
• Targeted digital marketing

 

We want buyers to understand not just the features of the house, but why someone would want to live there.

Once your home is active, buyers begin touring it.

I will help coordinate showings and monitor what the market is telling us.

We will pay attention to:

• Number of showings
• Buyer and agent feedback
• Online activity
• Competing listings
• New listings entering the market
• Price reductions
• Offers received
•Changes in neighborhood activity

 

If buyers are responding strongly, great.

If they are not, we do not simply cross our fingers and wait. We look at the data and decide whether the strategy needs to change.

When an offer arrives, purchase price is only one part of the equation.

We will evaluate the entire offer, including:

• Purchase price
• Buyer financing
• Down payment
• Earnest money
• Seller concessions
• Inspection terms
• Appraisal provisions
• Closing date
• Possession
• Contingencies
• Strength of the buyer's financing or proof of funds

 

Sometimes the highest-priced offer is the best offer.

Sometimes it isn't.

I will help you compare the financial benefit, risk, and terms of each offer so you can make an informed decision.

Once you accept an offer, your home is officially under contract.

Now we shift from marketing the property to managing the transaction.

There are several important deadlines and responsibilities that may include:

• Earnest money
• Seller disclosures
• Title
• HOA documents
• Inspection
• Appraisal
• Buyer financing
• Property insurance
• Repairs
• Closing and possession

 

I will track the contract deadlines, communicate with the buyer's agent, title company, lender, and other parties, and keep you updated as we move toward closing.

The buyer will typically have an opportunity to inspect the property according to the terms of the contract.

Depending on the home, buyers may investigate items such as:

• Roof
• HVAC
• Plumbing
• Electrical
• Foundation
• Sewer line
• Radon
• Windows
• Appliances
• General property condition

 

If the buyer requests repairs, credits, or other changes, we will review the request together and determine how to respond.

If the buyer is financing the home, their lender will also typically order an appraisal.

If an inspection or appraisal issue arises, I will help you understand the options, costs, and risks before making a decision.

 

As we approach closing, we make sure the final details are handled.

That can include:

• Completing agreed-upon repairs
• Providing receipts or documentation
• Coordinating movers
• Removing personal belongings
• Cleaning the property
• Reviewing closing figures
• Coordinating utilities
• Preparing keys and garage remotes
• Planning possession
• Preparing for the buyer's final walkthrough

 

If you are buying another home at the same time, this is where careful coordination becomes especially important.

The goal is to make your sale and move work together rather than treating them as two unrelated transactions.

 

You made it.

At closing, you will sign the documents necessary to transfer ownership of the property to the buyer.

The title company will coordinate the signing, payoff of applicable liens or mortgages, transfer of funds, and recording of the transaction.

Once the transaction is completed according to the contract, your proceeds are distributed and possession is transferred based on the terms you negotiated.

Your home is officially sold.